A CEO, leading an online sales leads company, was operating a unique differentiated pricing strategy. The business had recently enjoyed rapid growth fuelled by outside investment. As supply volume increased, he was facing decreasing quality; losing him customers and threatening his ambition to expand overseas.
Find out how I used data to create near real time feedback of the exact sale price of each production unit; dramatically increase spend optimisation; and provide production teams the required information to improve quality. Our solution generated competition amongst the company’s customers driving up the price, which customers were delighted to pay recognising better quality would impact their efficiency too.
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